Barclays Capital Leveraged Finance Consumer Conference

Here's is the link to the webcast of the Cott's presentation: http://cc.talkpoint.com/barc002/061609a_rb/default.asp?entity=5_RWS74W1

You may have to login to listen to the webcast. However, you do not need a password. I just put in my name, Murray State University as my company, and my e-mail.

Jerry Fowden talked about understanding the corporation, their risks and how the private label soft drink are benefiting from the economic conditions.

Cott does make its own concentrate, and the company shows strong growth in North America.

The presentation evaluated their current mission: "To be the lowest cost, preferred supplier of a brand range of attractive and innovative private label soft drinks to aligned retailers."

I believe Mr. Fowden does a good job of explaining their current strategy to improve their position in the soft drink industry. Their presentation examines pertinent details that need to be addressed for the upcoming year. The company looks as if they are improving on areas that were in dire need of attention.

The charts in the presentation show that Cott's private label brand is showing improvements in sales within the United States compared to the previous year, 2008.

Fowden explains that they have had problems in the company, however, they are currently being addressed with tighter controls.

It will be interesting to see how the upcoming July 4th holiday will affect Cott. As we all know this holiday is a pretty big event for both Coca-Cola and PepsiCo's products.