Over the past month we have looked at the company's financials, board of directors, management team, and their mission statement. As you can see from the posts Cott is struggling to keep up with the dominant players in the industry Coca-Cola and PepsiCo. Their financial position from the previous year (2007) has only worsened, showing yet again another larger net loss in 2008. The board of directors and management have shown changes and made adjustments in hopes that this will help the company in the upcoming year.
As mentioned at the Barclay conference Cott has high hopes for their private label soft drinks to increase in sales due to the economic downtown. In the first couple months of this year they have seen positive numbers.
Hopefully, Cott will remain a player in the soft drink industry because I don't know if I could give up my RC Cola just yet even after hearing about all the health risks over soft drinks.
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i'm sure that if Cott is going down the cliff, Coca-Cola, Pepsi, or Dr Pepper Snapples would just be too willing to take RC Cola into their sortiment, so this should be no problem ;-)
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