Sunday, June 28, 2009

Reflecting on Cott Corporation

Cott Corporation is a publicly traded company who is the largest retailer brand soft drink provider in the world that operates in 60 countries across the globe. However, the company has experienced some sales growth within the last couple of months due to the state of the economy. Private label soft drink sales are rising. The company cannot compete with other leading soft drink names such as Pepsi and Coca-Cola. The board of directors and management have had some recent changes and need some time for some adjustment.

The stock price closed on the first day of class, May 27th: $5.53
The stock price closed on the last day of class, June 26th: $5.31

The stock price steadily declined over the month. However, there were days when the price was up from the previous day.

Cott would be a good company to work for because of their values and commitment to their employees. However, the state of the company does not look prosperous with the large soft drink companies taking up most of the market share. It doesn't look good for the future of Cott, therefore there is a possibility of losing your job if you started working here. So right now I would not take the chance to work for Cott even though it does seem to have a more family like environment than most corporations.

I would not recommend investing in Cott Corporation. The stock is at a fairly low price. The stock is just not earning money and as stated previously is steadily dropping in price. The company is losing money more than ever before and is not showing hope for the future. Their profitability ratios are all negative due to the loss the company incurred last year. I also think the company is experiencing too many changes in management and it will take a while for the company to get situated. The company may have a future but right now I would not risk investing in a company that might not make it too many more years.

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